The Conferencing Insider - January 2012

December 9, 2011

Conferencing Insider - January 2012

'We appreciate everything you've done for us for the past eight years but there's been a change of plans.  We're moving in a different direction.  Your services at XYZ Conferencing are no longer needed so I guess this is our way of saying we're parting ways.  We wish you well...'  

Those were the words that were gift-wrapped and spoken to me ten days before Christmas on a windy, cold gray day at the Dayton International Airport nine years ago.  On the 30 minute ride home my mind raced in a million different directions touching every emotion imaginable - the most memorable of which being confusion.  How could they do this to me and why ten days before Christmas?  Why did this happen?  How would I deliver the news to my wife and three teen age children?  As I drove up my driveway past the plastic Santa exclaiming Ho-Ho-Ho I pulled in the garage, parked the car and opened the door to my house.  'Honey, I'm home!'

What you just read was essentially the kick-start to Everest Communications, LLC - an audio, web and video conferencing reseller who caters to the SMB marketplace.  Besides, I liked the conferencing business.  I thought I understood the business fairly well and truly believed in the product - a prerequisite for success in selling anything from rubber bands to chicken fryers.  I had good training and great mentoring.  I had experience selling to individuals as well as Fortune 100 companies.  I had confidence in my abilities, trust in the guy upstairs and a risk tolerance on a scale of 1 to 10 that was pushing 13.  I had three children looking at college, a hefty mortgage and a handful of other debts but those were minor details that would work themselves out later.  Did you know you can establish an LLC with the state of Ohio in about 20 minutes for only $75?

Today Everest sells and services its conferencing customers in all fifty states and fifteen different countries.  We pride ourselves in learning what our customers goals are and only then feeling we've earned the right to do business with them another day.  We can do business with anyone anywhere immediately 24/7 however our preference is to have a sandwich first somewhere on Main Street.  Social media, cell phones and email are cool but they're no replacement for networking in person and getting to know your prospects and customers as people first - people with families and interests that extend to areas of life that are far more precious than those that exist in the workplace.  We like our customers and like to believe they like us too.  This is our niche and we're proud of it. 

So if you're looking for more from a conferencing vendor than an occasional conference call and an invoice give us a call.  There's more to this business than you've been lead to believe.  We're the 'Little Engine That Could.'  We know what small business needs because we're small business ourselves.  We're committed to helping you achieve your goals.  We specialize in customer service and how to use conferencing services to gain competitive advantages.  We're reliable, have nearly two decades of experience and we're responsive.  We're Everest Communications.

Thank you for reading!

Ken Charbat, President

Everest Communications, LLC

ken@everest-communications.com

937-293-1842

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